The law is just like show business. To get ahead, one must pander shamelessly to their audience. That may not be the exact message attorney Mark Bese of Leadership for Lawyers (http://leadershipforlawyers.typepad.com/) is trying to get across, but he does offer an analysis of how to cater to a jury.



Generation X, those grungy 20-something slackers, are now in their 30s. They've grown up and they want concise data presented with a focus on traditional values (the pansies). The blog does mention that Gen Xers, the former extreme sports enthusiasts, will generally side with people who take risks, even ethical ones.





The Generation Y crew, who I guess are the kids of Gen Xers (shouldn't they be too young to be on juries?) are too techno-savvy to care about anything they can't put on their i-Pods. They crave hi-tech data. They also are more trusting of their government. That makes sense, they grew up under the omnipresent glower of the Bush administration so they trust their government more.



Carolyn Elefant of Inside Legal Opinions (http://legalblogwatch.typepad.com) wonders where the Baby Boomers fit in all this. Boomers are turning 60 and retiring at a rapid rate, freeing up more of them for jury duty. So how do they fit into the puzzle? Bese doesn't get that far. It is interesting to note that as the kids get more savvy, so too do the attorneys who seek to steer their opinions.