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Baker & McKenzie's Internet blunder
Mega-firm Baker & McKenzie has egg on their face after an incident involving a preemptive cease and desist letter and a popular weblog.



Attorneys from Baker & McKenzie fired off an aggressive cease and desist letter to the website Boing Boing (http://www.boingboing.net/) on behalf of their client Infront Sports and Media, copyright holder for FIFA World Cup soccer matches. The letter said that the firm would be monitoring the site for unauthorized broadcasts of soccer matches.





Boing Boing posted the letter on their site, responding that they had no intention of broadcasting soccer matches and, in fact, have nothing to do with soccer.



The faux pas prompted many other bloggers, such as LexBlog (http://www.lexblog.com/) and Human Law (http://www.human-law.org/), to hold Baker & McKenzie to ridicule. Though some praise the firm for actively protecting its copyright clients, others see the letter as a major public relations blunder.
06-12-2006

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