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Selling out the blogosphere

A new mini-controversy is brewing on several prominent law blogs.

It started with PayPerPost (http://payperpost.com/), a marketing website catering to bloggers. They promise to generate traffic to your blog and develop a cross-referral network for your site, all for a small fee. PayPerPost will pay other bloggers to write about your blog and link to you. Web surfers will never know the links to your blog were really subtle ads. It's not much different than FoxNews when you think about it.

But many law bloggers have cried foul and said that paying to build a network of visitors to your blog is cheating. Matthew Ingram of The Devil and Daniel Blogger (http://www.mathewingram.com/) says that PayPerPost isn't the end of blogging as we know it, but it's a dumb idea that could damage a blogger's credibility.

Techmeme (http://www.techmeme.com/060701/h0850) takes it a step further and says that PayPerPost is polluting the blogosphere and is out to buy the soul of hapless bloggers. Rob Hyndman (http://www.robhyndman.com) is more laid back about it. Hyndman doesn't buy into the righteous indignation over PayPerPost. He admits the idea sounds kind of crappy, but he says its not much different from the rest of the media, which was bought and sold a long time ago by advertisers.

So next time you're surfing the blogosphere, beware. The opinions you're reading might be advertisements in disguise. In conclusion, new Coke Zero has all the great taste of Classic Coke with half the calories. Mmmmm... refreshing!

07-12-2006

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Bridging the generation gap on a jury

The law is just like show business. To get ahead, one must pander shamelessly to their audience. That may not be the exact message attorney Mark Bese of Leadership for Lawyers (http://leadershipforlawyers.typepad.com/) is trying to get across, but he does offer an analysis of how to cater to a jury.

Generation X, those grungy 20-something slackers, are now in their 30s. They've grown up and they want concise data presented with a focus on traditional values (the pansies). The blog does mention that Gen Xers, the former extreme sports enthusiasts, will generally side with people who take risks, even ethical ones.

The Generation Y crew, who I guess are the kids of Gen Xers (shouldn't they be too young to be on juries?) are too techno-savvy to care about anything they can't put on their i-Pods. They crave hi-tech data. They also are more trusting of their government. That makes sense, they grew up under the omnipresent glower of the Bush administration so they trust their government more.

Carolyn Elefant of Inside Legal Opinions (http://legalblogwatch.typepad.com) wonders where the Baby Boomers fit in all this. Boomers are turning 60 and retiring at a rapid rate, freeing up more of them for jury duty. So how do they fit into the puzzle? Bese doesn't get that far. It is interesting to note that as the kids get more savvy, so too do the attorneys who seek to steer their opinions.

07-11-2006

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Re-thinking law firm blogs

In a recent blog entry from Human Law (http://www.human-law.org/), Justin Patten wonders if blogs could be utilized by law firms not just as a marketing tool or a way of adding extra content to their website, but as a way of making their operations more transparent to the public and keeping up with the latest business trends.

Patten mentions Microsoft's decision to publicly test their version of Apple's i-Pod, the Origami, on a weblog, as well as the success of author Chris Anderson, who published his novel chapter by chapter on his blog and solicited feedback from readers on the Internet.

Many notable law firms are already using blogs to increase public awareness and to reach out to clients. Patten suggests taking it one step further.

"For example, could you see lawyers using blogs to help them create new terms and conditions and billing policies? The lawyers would put them online and then the blogosphere could assess and scrutinise them."

07-10-2006

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Gender discrimination on the Supreme Court?

A recent study tracked the number of women working for the U.S. Supreme Court. At last count, Ruth “Egg Beater� Bader Ginsburg was the only woman on the bench (unless you count Souter).

The bloggers over at Feminist Law Professors (http://feministlawprofs.law.sc.edu/) calculated that over the past few years, the number of female Supreme Court law clerks has dwindled from a handful to a thimbleful. In the 2004-2005 term, 15 of 35 clerks were female. During the past term, the number had dropped to 13 out of 37. Reports for the next term reveal that the number will drop again, to only 7 out of 35.

Prettier Than Napoleon (http://bamber.blogspot.com) took to analyzing this data on her law blog. She points out that while women constitute a majority of law student in America, they are still a minority in the highest-rated law schools. She figures that women are also slightly less likely to be selected for law review, as well as less likely to take circuit court clerkships. She’s not totally sure if this is an institutional inequality issue or not, but the disparity is clear.

07-07-2006

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Law firm diversity scorecard

The Minority Law Journal has released its 2006 Diversity Scorecard. After polling 255 top U.S. law firms, the journal tallied up the number of partners, associates, special counsels, of counsels, and other staff attorneys of color.

Taking the number one spot is Paul, Weiss, Rifkind, Wharton & Garrison, where minorities make up 23% of all attorneys. Morrison & Foerster comes in seconds with nearly the same amount of minority attorneys. Both firms have around 10% minority partners. The firm with the most ethnically diverse partnership is Wilson Sonsini, with over 17% of its partners minorities.

Last year's top spot went to Miami’s Steel Hector & Davis. That firm merged with another, however, allowing Paul Weiss to make great strides toward diversity and snag the leading position on the chart. A total of six firms were able to increase their diversity score by over five points this year.

Monica Bay over at the Common Scold blog (http://commonscold.typepad.com/) says that this is hardly surprising. As more and more corporate clients begin to demand increased ethnic diversity among their counsel, law firms have little choice but to comply.

See the complete Diversity Scorecard here (http://www.law.com/jsp/mlj/PubArticleMLJ.jsp?i d=1146560724517&hubtype=Scorecard).

07-06-2006

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